William does lots of Linked In specific training for companies and individuals and knows the importance of having a good professional image online to represent your personal or corporate brand. We were going for something a little more contemporary / modern to update his professional image, so we went with a high-key background (lighter tone), but kept with the traditional male head shot pose. This combination works well together and he was more than pleased with the look. You can never go wrong with classic posing and lighting, even when mixed with more modern or contemporary looking backgrounds or settings.
An image we created recently for a high level executive that was looking for a slightly more modern, contemporary look. It was a fun shoot using a green screen and a little Photoshop work for the background, and I think it’s safe to say, we nailed it! Client was more than happy with the results. Love helping create a finished product that meets our clients vision.
Same principals apply to men, but the interesting thing about this article was how a bad photo, in this case the company badge photo – also being used for the internal profile photo, was most likely creating a very negative perception of her in her work environment, and possibly hurting her chances for advancement. Unfortunately perception is reality in today’s online world, and most potential employers or clients will see a profile photo of you before they interview or do business with you. What does your LinkedIn profile image say about you, and does the quality of that photo fit with your credentials?