Great session yesterday in the studio with the Rich Commercial Realty team. We photographed hi key (brighter background) images to match some images already on their website and in keeping with the clean, crisp, modern look that looks and works great for real estate head shots. They were all thrilled with the look and results and I really enjoyed working with all of them. If you ever need buyers representation for commercial space, I highly recommend them! Michelle owns the company, is super personable and has been in business for well over two decades.
We had a gorgeous young lady come in recently who needed some professional business images and wanted the images with a little bit of a fashion look & feel to them, so what did we do? We broke out the large beauty dish (light modifier), changed to a fashion style lighting pattern, put up a nice high key background that was perfect for the occasion and outfit she had, threw in a flattering pose that worked well for the look she wanted, and there you have it – a gorgeous professional image with hint of fashion! (ok, well it’s not quite that simple) The client was super thrilled with the results. I love a creative challenge and being able to deliver exactly what a client wants when they have something specific in mind. It’s not the camera or the toys, it’s knowing how and when to use them. Love what I do!
Today I was photographing professional business head shots for a sales professional that works for a large company here in Raleigh. As we were discussing clothing options and the right expression for his image, he said he was already planning to come back in 6 months for an updated image. I was flattered but wasn’t sure why, so as we talked more he mentioned that he was planning to lose 40 lbs and get an updated image at that point.
Makes perfect sense. Any time you have a major change in appearance, you should consider updating your professional image that you use on on social media profiles such as LinkedIn as well as your business cards, website etc. Why? Good question, glad you asked. Regardless of whether you’re in a job search scenario, own your own business, or represent a company, chances are potential clients or employers will do a little research on you before deciding to do business with you or your company, or before deciding to interview you. What will they see? There is a very high probability they will see one or more of your social media profile images. So, what message will yours convey? What first impression will your image make for you? One sure way to create a bad first impression is to have a poor quality image or one that doesn’t represent how you currently look. Regarding the latter, when potential employers or clients meet you in person, and you don’t look like the image that represents you online, there is an immediate trust barrier that goes up, because in their mind, you misrepresented yourself. So if you’ve lost weight, had a significant hair style change, or any other changes affecting your appearance, you might want to consider updating you professional image.
A recent studio shoot for a good friend and CEO at Apogee Social Media Group. http://www.apogeesocialmediagroup.com/
William does lots of Linked In specific training for companies and individuals and knows the importance of having a good professional image online to represent your personal or corporate brand. We were going for something a little more contemporary / modern to update his professional image, so we went with a high-key background (lighter tone), but kept with the traditional male head shot pose. This combination works well together and he was more than pleased with the look. You can never go wrong with classic posing and lighting, even when mixed with more modern or contemporary looking backgrounds or settings.
An image we created recently for a high level executive that was looking for a slightly more modern, contemporary look. It was a fun shoot using a green screen and a little Photoshop work for the background, and I think it’s safe to say, we nailed it! Client was more than happy with the results. Love helping create a finished product that meets our clients vision.
Interesting article from Forbeswoman on why women need a professional portrait today. Click here to read: http://www.forbes.com/sites/work-in-progress/2010/09/16/professional-women-need-a-professional-portrait/
Same principals apply to men, but the interesting thing about this article was how a bad photo, in this case the company badge photo – also being used for the internal profile photo, was most likely creating a very negative perception of her in her work environment, and possibly hurting her chances for advancement. Unfortunately perception is reality in today’s online world, and most potential employers or clients will see a profile photo of you before they interview or do business with you. What does your LinkedIn profile image say about you, and does the quality of that photo fit with your credentials?